Reviewing data will always serve as a way to evolve and improve how we serve our customers. As a travel company dedicated to providing the most transparent travel experience to our clients, we recently surveyed our customers and found an interesting trend that we would like to share with you:
1. Consumers prefer online buying to human experiences, even for complex itineraries, where they pay often close to 20% more. Consumers will pay for the ease and control of the process, rather than take advice from a travel agent (who is an expert on the process). This is why we strive to provide the added benefit of supporting both local and global social initiatives when you book with Social Travel as well as the best hands-on customer service and lowest guaranteed prices.
2. Popular metasearch engines can mislead consumers with prices that do not always take into consideration the traveller’s needs, just the lowest price. This means that you could be stuck with an 8 hour layover on a trip that should have only been a few short hours. Our prices always include the best itineraries that get you to your destination quickly and most economically.
3. Points redemption is often not the best way to book tickets but consumer fatigue leaves no choice. Let the experts help you and advise on when is the best time to use your points most efficiently.
4. ‘Paying it forward’ is a lost message when the consumer spends more than 21 minutes on a booking. When you book with Social Travel you are getting the best deal and know that the profits are donated to social initiatives to better our global family.
This survey has helped us understand the journey that our travellers go through before they make the decision to book with us. I hope that by reading this, you are better equipped to choose Social Travel to book your next flights, knowing that we have your best interests in mind.
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